A mark designed for a national Promise Zone grant used to fund various improvement projects in the city of New Haven, CT.

The mark shows the Promise Zone project as a constructive opportunity to revitalize the city. Stencil lettering suggests the act of construction, and also street art. Graffiti art around New Haven—on buildings, underpasses, crumbling bricks—visualizes the passion, energy, and talent of the people who live here. On sample print collateral, graffiti becomes the energetic backdrop for a simple palette of black, white, and bright green. The map marker references the geographic nature of this grant.

Farnam Associates, LLC