We Art! Together.
Our studio was approached by UConn's School of Fine Arts to create an identity for their newest fundraising campaign, which they'd titled "Be Counted."

Being art students, we were both audience and target, as the funds were to be raised from within. We felt there was promise in a campaign that aimed to unite the art school, but the bureaucratic objective and gimmicky name sounded less promising. Our team came back to the client and proposed a grassroots approach: a movement to unite the school's six departments. Our approach would focus on building support and pride in our school, rather than soliciting funds right away. Happily, the client was on board. We Art! Together. celebrates what we do and how we experience the world as creative thinkers and makers. This idea continues to expand and evolve as new students and faculty become involved and take ownership.

Client
University of CT School of Fine Arts

Art advisor
Edvin Yegir

Project team
Sara Jamshidi, Danielle Nachowitz, Kristyn Michaud
we art
Photo by Taylor Byrne.

we art
Photo by Taylor Byrne.

we art
An earlier version of the logo on postcards and stickers for everyone in the school.

we art
Current logo. Photo: School of Fine Arts.

we art
we art
Stills from an animation that encouraged people to submit work.

we art
we art
We coordinated a launch party, which included lots of food, T-shirts, and a blank gallery with white walls and boxes of charcoal.

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