Identity developed for the Windham Harm Reduction Coalition, a syringe exchange program in Willimantic, Connecticut. The goal of this project was to overcome long-standing misconceptions about the exchange program's role in Willimantic's unshakeable history of drug problems.

The mark highlights positive values that WHRC embodies, as stated in their mission and in the healthcare services they provide free of charge for clients (such as HIV testing, condoms, and counseling). These values—support, care, equality, and hope—are symbolized by icons anchored in a cross. The cross/+ sign represents charity, healthcare, and addition (the sum of four units).

This project received funding from Sappi's Ideas That Matter to implement WHRC's new identity. Printed materials included T-shirts, information cards, banners, bags, and condoms.

Windham Harm Reduction Coalition

Edvin Yegir